What Are The MLM Basics For Marketing Online Tip 5 - Your Blog

If you are following the series of articles – MLM basics for online marketing, this is number 5 in the series.  Today we are discussing something which is central to all your efforts on the internet, your Blog. The Blog has become a main part of any company’s marketing efforts on the internet today.  If you consider the basics for marketing MLM online, although everything you do online fits together, the very hub of your business is your Blog.

First of all, your blog needs to be self-hosted.  You will have to pay for hosting, but the blog will belong to you.  There are several free blog sites around, and whilst they are great for someone who is blogging for fun, if this is your home business, you definitely need your own.  You may feel you do not want to pay, but just remember, if the company you get your free blog from don’t like your content, they can just close you down! This cannot happen if you have a self-hosted blog.

I use a WordPress blog, and although at first sight it seems quite complicated to set up, you soon make sense of it and find your way around the plugins and widgets!  However there is lots of help and support around, and generally someone will be able to help you with any problems. Keeping your blog fresh is easy, because there are hundreds of free themes to choose from!

Do not let your blog get stagnant.  It needs regular fresh content in the form of articles and tips. You can upload videos and use it to let your customers and prospects know what is going on in the MLM world.

Have a page about yourself.  This makes you more real to your prospects.  To build up trust, you could have a page on any other interests you have or have photos of your family having fun.  Many blogs have a photo of the owner, so they are instantly recognised.  This will help with branding yourself.

You absolutely must have an opt-in form on your blog.  This will capture a prospects name, email and phone number.  You could offer some free training or information to persuade them to opt in.  Whatever articles and videos or other content you send out onto the internet, always make sure if has your blog address on it.  This makes it easy for someone who enjoys your video to find out more about you, and possibly opt-in to your newsletters.

Make it easy for someone to get in touch with you!  Without lots of links to your blog, it is just like an island in the middle of the internet. Ensure your blog URL is plastered everywhere you go!

If you have enjoyed this MLM Basics For Marketing Online series, you may be interested in checking out Sue’s #1 Attraction Marketing System!

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